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More DRAM Being Shipped for Use in Smartphones, Media Tablets



The percentage of DRAM bits used in PCs slipped to below 50 percent for the first time in history, as more DRAM is being used in smartphones and media tablets.
Personal computers accounted for less than 50 percent of DRAM bit shipments in the second quarter, as more DRAMs are being used in smartphones and media tablets, according to researcher IHS.

PCs accounted for 49 percent of DRAM bit shipments in the second quarter, down from 50.2 percent in the first quarter, the researcher reported. It was the first time in history that the PC industry accounted for less than 50 percent of DRAM bit shipments.

The percentage of DRAM's shipped to the PC industry will continue to slide over the next year. From the second quarter of this year to the fourth quarter of 2013, the portion of DRAM shipments accounted for by PCs will contract another 6 percentage points, falling to 42.8 percent.

Cell phones, especially smartphones, are using more DRAM, and bit shipments to manufacturers of those products will rise from 13.2 percent in the second quarter of this year to 19.8 percent in the fourth quarter of 2013, according to IHS.

More DRAM is also being shipped manufacturers of tablets, as well. Tablet share of DRAM in terms of bit shipments grew to 2.7 percent in the second quarter, up from 1.6 percent in the first quarter, and will gradually expand by 4 percentage points to 6.9 percent by the fourth quarter next year, the researcher reported.

In the fourth quarter of 2013, the combined share of the DRAM market for handsets and tablets will reach 26.7 percent – almost double from 14.1 percent in the first quarter of this year.

While the percentage of the DRAM bit shipments to the PC industry's decline, PCs will remain the single biggest market for DRAM at least through the end of 2013, according to IHS. DRAM bit shipments for personal computers will continue to grow but at a slower rate.

The expansion in DRAM market share for tablets partly is a result of the sheer growth in tablet shipments, tablet shipments will climb 24 percent in the third quarter and then by 55 percent in the fourth quarter. Laptop shipments are expected to increase by just 9 and 12 percent, respectively, during the same two periods, IHS reported.

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